OUR SERVICES
Sales
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+ Remote or in-person task force as Director of Sales and Marketing
+ Annual business plan creation and implementation
+ Annual budget creation and implementation
+ STR report analysis and action plan implementation
+ Quarterly business review with action plan
+ Pre-opening sales and marketing – pre-opening budget, year 1 budget, opening business plan
+ Sales segmentation audit & action plan implementation
+ Analysis of group and transient pricing strategies, booking systems, lead referral portals, insights and action items
+ Catering and events selling parameters audit and new framework
+ Sales contracts audit and standardization
+ Increased exposure in the Americas luxury travel market with key luxury travel agencies
+ Implementation and execution of recommended strategies and action plans+ In-depth sales team training
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Rates are based on a monthly retainer (with a 3 month minimum) or ad hoc for specific services needed.
Marketing
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+ Annual budget
+ Unique hotel programming to create an emotional connection with guests
+ Branding and brand direction
+ Google My Business setup and onboarding, monthly reporting, monitoring
+ Implementation and execution of recommended strategies and action plans
+ Public relations agency referrals
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Rates are based on a monthly retainer or ad hoc for specific services needed.
Profitability & Financials
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+ Monthly profit & loss statement analysis and strategy implementation to drive increased profitability
+ Sales and marketing expense audit and action plan for increased profitability
+ Annual revenue and expense budget creation for sales and marketing
+ Cost reduction – identifying areas of unnecessary expenditure and implementing cost-saving measures without compromising guest experience
+ Revenue diversification – action plan to diversify revenue streams through incorporating ancillary services, packages, and partnerships
+ Financial performance monitoring – establishing key performance indicators (KPIs) and monitoring financial metrics to track performance and identify areas for improvement
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Rates are based on a monthly retainer (with a 3 month minimum) or ad hoc for specific services needed.