Consulting Services

Yes. Boutique Hoteliers is a Canadian company that provides sales, marketing and profitability consulting for luxury boutique and independent hotels, including task force Director of Sales and Marketing support. Founder Kelly Salive leads the work, drawing on her 18 years in luxury hotel sales and marketing.

The first step is a close review of the monthly profit and loss statement and the STR report, which show where the hotel is losing rate or margin against its competitive set. Strategies that often help include a revised group and transient pricing strategy, a sales plan aimed at the segments that suit the property, prospecting with AI to find new accounts that fit the hotel, and a sales and marketing expense audit. Boutique Hoteliers builds this plan with the owner and General Manager, and can step in as a task force Director of Sales and Marketing to carry it out. For the sales team, the online courses at Boutique Hoteliers Academy train sellers to prospect with AI and to increase rate on every piece of business they book.

Each dollar of rate a seller holds above the cost per occupied room goes to the owner, so the sales, marketing and revenue management team carries much of this work. Proactive sales is key, and finding new business is paramount, since a full pipeline lets sellers hold rate with clients who value the property. Cutting costs in the monthly profit and loss review has a limit, and a hotel cannot cut its way to a strong bottom line. Profit growth depends on bringing in more revenue, which means winning new accounts and growing every sales segment, events and food and beverage included, in direct proportion to the mix of business that best fits the hotel. Boutique Hoteliers provides this through its sales and profitability consulting, and hotel sales teams can train through Boutique Hoteliers Academy.