I help boutique hotel General Managers exceed sales & profit goals.
I work as part of your hotel’s sales and marketing team. Together we build a sales and profitability plan for your hotel, and then I carry it out myself, which leaves you more time to run the operation.
An extension of your sales and executive team
Seasoned sales, marketing, and profitability expertise as a task force Director of Sales & Marketing for pre-opening hotels or those needing to revitalize underperforming operations. I help you drive measurable financial results and set you up for future revenue and profitability success.
Currently working with luxury and boutique hotels in Canada and Europe, as a dual Canadian-European Union citizen not needing a sponsored work visa.
Kelly Salive
Founder, Boutique HoteliersBoutique Hoteliers Academy
Online courses for boutique hotel sales teams, built on 18 years in luxury hotel sales.
“Kelly brings a rare blend of strategic rigour and creative vision that hotels need to grow in today’s market.”
Read the full testimonial
Kelly brings a rare blend of strategic rigour and creative vision that hotels need to grow in today’s market. The Drake Hotel brought Kelly on for a three month contract as a Sales and Marketing expert with deep expertise in the hotel industry and a proven track record of driving both revenue and brand performance. From the moment she joined our team, she demonstrated the kind of leadership that inspires confidence. Kelly has a natural ability to command a room with grace and calm, and she leads teams and conversations with a sense of curiosity, patience, and clarity that fosters trust and alignment.
She’s the person you want in your corner when performance matters and expectations are high. Kelly consistently went above and beyond what was asked of her, often working nights and weekends to ensure that expectations were not only met but exceeded.
Her strategies don’t just sound good in theory, they’re rooted in data and they deliver. What set Kelly apart was her ability to back every recommendation with facts, figures, and insights. She consistently used tools like Demand360, STR, deep industry knowledge, and internal reporting to guide strategy - and her recommendations translated into meaningful results.
Kelly sees the full picture, from topline numbers to brand identity, and knows how to move both forward in tandem. Beyond sales strategy, Kelly brought invaluable marketing insights to the table. She developed a 12-month programming and positioning plan rooted in Toronto’s current cultural moment, with creative ideas that reflect the spirit of the city while honouring The Drake’s brand legacy. Her work laid the foundation for substantial future rate growth with the immense added value, and a renewed sense of cultural relevance for the hotel.
Her contribution to The Drake Hotel was impactful and deeply appreciated, and I would not hesitate to recommend her to any hospitality business looking to drive performance and build a lasting brand presence.