Privacy Policy
Introduction
Boutique Hoteliers Corporation ("Company," "we," "I," or "us") is committed to protecting the personal information of everyone who visits our website or purchases our courses. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights regarding that information. It is governed by Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and the applicable laws of the Province of Ontario.
1. Accountability
Boutique Hoteliers Corporation is responsible for all personal information under our control. Kelly Salive is the designated privacy officer for this organization. Any questions, requests, or complaints regarding the handling of your personal information can be directed to us at kelly@boutiquehoteliers.ca.
2. What Personal Information We Collect
We collect only the personal information necessary to operate our business and deliver our courses. This may include your name, email address, billing address, province or state of residence, and payment information processed through our third-party payment processor. We do not store your full credit card details on our systems. We may also collect information you voluntarily provide when you contact us directly, subscribe to our email list, or complete a purchase.
In addition, our website uses tracking technologies operated by Google, Meta, and LinkedIn that may automatically collect certain information about your device and browsing behavior when you visit our website. This may include your IP address, browser type, pages visited, time spent on pages, referring URLs, and actions taken on our website. This information is collected through cookies and pixels placed on our website by these third-party platforms.
3. Why We Collect Your Information
We collect your personal information for the following purposes: to process your course purchase and provide you with access to course content, to communicate with you about your purchase or account, to send you marketing communications where you have consented to receive them, to verify your province of residence for geographic eligibility purposes, to comply with our legal obligations, to improve our website and course offerings, and to measure the effectiveness of our advertising campaigns on Google, Meta, and LinkedIn.
4. Advertising and Tracking Technologies
Boutique Hoteliers Corporation uses the following third-party tracking technologies for advertising and analytics purposes.
Google Ads and Google Analytics. We use Google Analytics to analyze website traffic and user behavior, and Google Ads to serve targeted advertisements. Google may collect information about your visits to our website and other websites to show you relevant ads across the Google network. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout. You can manage your Google ad preferences at adssettings.google.com. Google's privacy policy is available at policies.google.com/privacy.
Meta Pixel (Facebook and Instagram). We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to build advertising audiences, and to retarget visitors to our website with relevant ads. The Meta Pixel collects information about actions you take on our website and connects that information to your Facebook or Instagram profile where applicable. You can manage your Meta ad preferences at facebook.com/ads/preferences. Meta's privacy policy is available at facebook.com/privacy/policy.
LinkedIn Insight Tag. We use the LinkedIn Insight Tag to track conversions from LinkedIn advertising campaigns, to retarget website visitors on LinkedIn, and to gather analytics about our website audience. The LinkedIn Insight Tag collects data including your IP address, device and browser properties, and page events. You can opt out of LinkedIn's retargeting at linkedin.com/psettings/guest-controls/retargeting-opt-out. LinkedIn's privacy policy is available at linkedin.com/legal/privacy-policy.
Upon visiting our website, you will be presented with a cookie consent notice. Non-essential cookies, including those used for advertising and analytics purposes, will only be activated upon your consent. You may update your cookie preferences at any time through the cookie settings on our website.
By continuing to use our website, you acknowledge that these tracking technologies may be active. You may manage or disable cookies through your browser settings at any time, though doing so may affect certain website functionality and the relevance of advertisements you see.
5. Consent
By purchasing a course or subscribing to our email list, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. By continuing to use our website, you acknowledge the use of tracking technologies described above. You may withdraw your consent to receive marketing communications at any time by clicking the unsubscribe link in any email we send or by contacting us directly at kelly@boutiquehoteliers.ca. Withdrawal of consent to marketing communications will not affect the processing of your purchase or your access to course content.
6. Canada's Anti-Spam Legislation (CASL)
We comply with Canada's Anti-Spam Legislation (CASL). We will only send you commercial electronic messages where we have obtained your express or implied consent to do so. Every marketing email we send includes an unsubscribe mechanism. You may withdraw your consent to receive marketing communications at any time by clicking the unsubscribe link in any email or by contacting us at kelly@boutiquehoteliers.ca. We will process your unsubscribe request promptly and within the timeframe required by law.
7. Limiting Collection
We do not collect personal information beyond what is required to process your purchase, deliver course access, communicate with you about your account and our programs, and measure the performance of our advertising campaigns.
8. How We Use and Disclose Your Information
Your personal information is used only for the purposes identified above. We do not sell your personal information to third parties. We may share your information with trusted third-party service providers who assist us in operating our business, including Kajabi, our course hosting platform, our payment processor, Google, Meta, and LinkedIn for advertising and analytics purposes. These providers operate under their own privacy policies and terms of service, and we encourage you to review those policies directly. We may also disclose your information where required by law.
9. Cross-Border Data Transfers
Some of the personal information we collect may be transferred to and stored in countries outside Canada, including the United States, where our third-party service providers including Kajabi, Google, Meta, and LinkedIn operate. By using our website or purchasing our courses, you acknowledge that your personal information may be transferred to jurisdictions outside Canada that may have different privacy laws than those in your province. We take reasonable steps to ensure that any personal information transferred outside Canada receives comparable protection.
10. Data Retention
We retain purchase records and associated personal information for a minimum of seven years to comply with Canadian tax and financial recordkeeping obligations. Email marketing data is retained until you unsubscribe or request deletion. Website analytics data collected by Google, Meta, and LinkedIn is retained according to those platforms' own policies. When personal information is no longer required, it will be securely deleted or anonymized.
11. Safeguards
We take reasonable technical and organizational measures to protect your personal information, including secure hosting through Kajabi and encrypted payment processing through our payment processor. We cannot guarantee absolute security of data transmitted over the internet, but we are committed to protecting your information to the best of our ability.
12. Openness
This Privacy Policy is publicly available on our website. If you have questions about our privacy practices that are not addressed here, you may contact us at kelly@boutiquehoteliers.ca and we will respond within a reasonable timeframe.
13. Your Right to Access Your Information
If you wish to access, correct, or request deletion of your personal information, please contact us at kelly@boutiquehoteliers.ca. We will respond to your request within 30 days.
14. Data Breach Notification
In the event of a breach involving your personal information that creates a real risk of significant harm, we will notify you and the Office of the Privacy Commissioner of Canada as required by law.
15. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
16. Challenging Compliance
If you believe we have not handled your personal information in accordance with this Privacy Policy or PIPEDA, you may contact us at kelly@boutiquehoteliers.ca to raise a concern. If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact
Boutique Hoteliers Corporation: kelly@boutiquehoteliers.ca
Ontario, Canada